Launch of a new guide to the Cape Town startup scene

Startup Guide, a European publisher that produces guides on various stages of startups around the world, will launch Startup Guide Cape Town next week – a directory and guide to Cape Town’s entrepreneurial ecosystem.

The guide, created in collaboration with Silicon Cape and sponsored by SAP Next-Gen and Amazon Web Services (AWS), is packed with expert advice, insightful interviews, and essential resources.

The Cape Town Guide will be launched next Wednesday (September 4) at 11 a.m. during Workshop 17 at the Cape Watershed. Ventureburn is the official media partner.

Whether you’re looking to connect with an entrepreneur, startup, investor, program, school, or coworking space, the guide has all the tools you need to grow your business in this vibrant ecosystem.

Startup Guide Cape Town contains all the tools you need to grow your business in this dynamic ecosystem

The guide costs € 20 (R340 at the current price) but those who pre-order can now save 20% on the book before the launch date.

Ann Rosenberg, senior vice president and global head of SAP Next-Gen, said the partnership between SAP Next-Gen and Startup Guide inspires entrepreneurial communities around the world to innovate with purpose.

“We share a common mission to foster collaboration and provide access to resources to companies that leverage technology for profit and profit,” she said.

Nomination process

The book follows a Startup Guide call launched in August last year at an event in Silicon Cape to mark the start of
nominations for the guide (see this story).

For two weeks, members of the local startup community were then able to submit their recommendations for organizations in the startup ecosystem that deserved to be presented.

At the end of the nomination period, a local advisory board, formed by Silicon Cape, reviewed each nomination before finally deciding who should be in the book.

In the months that followed, the guide’s production team conducted interviews, gathered information and designed the guide.

Already more than 25 cities

Startup Guide was founded in 2014 by Danish entrepreneur Sissel Hansen, who last year called it “the very first business manual dedicated to the Cape Town startup scene”.

The publishing and media company has books in more than 25 cities in Europe, North America, Asia and the Middle East, as well as a regional guide covering the Nordic countries.

So far, he has produced guides for 18 different cities in Europe and the Middle East, including Berlin, London, Tel Aviv, Stockholm, Vienna, Lisbon and Paris.

Among other things, he plans to soon launch guides on Cairo and Bangkok.

In October of last year, the company launched a multimedia website,, born out of a desire to explore different types of content and reach a wider audience.

It also has physical stores in Berlin, Lisbon and Copenhagen that also serve as offices for the company’s 20-person team.

The idea behind the Startup Guide books originally came to Hansen when she moved from Copenhagen to Berlin to start a business and discovered how difficult it was to find useful information and local advice on this process. .

Despite the rejection of several investors, she kicked off the project and launched the first Berlin starter guide in 2014 – and it sold out in less than 48 hours.

Event to present a round table

The event will feature a panel discussion moderated by Kwena Mabotja, Director of SAP Next-Gen for Africa, and a mix of entrepreneurial entrepreneurs and startups who will share their diverse perspectives.

These include Hansen of Startup Guide, Mervyn George of SAP Africa, Cobus Bernard of Amazon Web Services, and Sumarie Roodt, president of Silicon Cape.

The event is sponsored by GreenTec Capital Africa, a non-profit organization founded to promote investment in African entrepreneurship.

For more details on the event, see the event’s Facebook page or the Eventbrite page.

Ventureburn is the official South African media partner of Startup Guide.

Read more: Launch of a new guide to the Joburg startup scene
Read more: Startup Guide launches a call for applications for the Johannesburg edition
Read more: Startup Guide calls on Cape Towns to be part of new guide

Featured Image: Cape Town Getting Started Guide Image (Included)